Project Overview
Client: Taberna de Haro, a celebrated Spanish restaurant in Brookline, MA
Objective: Redesign Taberna de Haro’s website to create a modern, visually engaging, and user-friendly digital presence that reflects the restaurant’s authentic Spanish cuisine, cultural heritage and inviting dining atmosphere.
Scope of Work
Website Redesign:
Contemporary Aesthetics: Introduce a fresh visual identity anchored in vibrant imagery and clean layouts that evoke the restaurant’s warm and authentic ambiance.
Enhanced User Experience (UX): Streamline site navigation, ensuring intuitive paths for visitors seeking menus, reservations and event information.
Mobile Responsiveness: Optimize layouts and functionalities for seamless viewing across a variety of devices and screen sizes, meeting current web standards and user expectations.
Brand Alignment:
Cultural Authenticity: Incorporate elements inspired by Spanish culinary traditions, including color palettes, imagery and typography that convey both history and innovation.
Inviting Atmosphere: Present the restaurant’s story through evocative visuals, dynamic animations, and thoughtfully arranged content, guiding users from exploration to action—such as making a reservation or learning about special events.
Tools and Technologies:
Visual Assets & Animation: Adobe Photoshop, Illustrator, and After Effects to create high-quality graphics, illustrations and subtle animations that enrich the user experience.
Interface Design & Prototyping: Figma for collaborative UI design, ensuring an efficient workflow, iterative refinements and alignment with client feedback.
Outcome
The initial concept work showcases a cohesive and impactful digital brand presence. By blending contemporary design elements with culturally rich visuals, the redesigned website aims to increase user engagement, streamline the reservation process, and effectively communicate Taberna de Haro’s culinary excellence, ultimately enhancing the overall customer experience.
The initial concept work showcases a cohesive and impactful digital brand presence. By blending contemporary design elements with culturally rich visuals, the redesigned website aims to increase user engagement, streamline the reservation process, and effectively communicate Taberna de Haro’s culinary excellence, ultimately enhancing the overall customer experience.
