Project Overview
Client: KONG Pet Flavor Sprays
Objective: Develop a series of 3D product designs for KONG’s pet flavor spray line, ensuring the look and feel appealed to a wide consumer base. The initial aesthetic drew inspiration from cosmetics and personal care packaging; subsequent revisions introduced more vibrant colors and approachable design elements to resonate with a broader pet owner demographic.
Scope of Work
Concept and Design Development:
Conducted market research and visual exploration, blending elements of cosmetic and shampoo packaging with pet-centric branding cues.
Refined product concepts to feature bright, appealing color palettes and distinct label designs tailored for pet owners’ preferences.
3D Modeling, Texturing, and Rendering:
Created highly detailed, photorealistic 3D models of various container types—including liquid containers, spray bottles, and aerosol cans—to accurately represent product form factors.
Applied advanced texturing and lighting techniques to achieve true-to-life finishes, ensuring the final visuals conveyed quality and brand personality.
Brand Integration and Labeling:
Developed engaging label layouts with clear, legible typography and vibrant graphics using Adobe Photoshop, Illustrator, and InDesign.
Incorporated KONG’s branding elements consistently across all product variants, reinforcing a cohesive and recognizable product line.
Tools and Technologies:
3D Modeling and Rendering: Foundry Modo
Graphic and Layout Design: Adobe Photoshop, Illustrator, InDesign
Outcome
The resulting 3D product renderings effectively communicated the intended brand identity—clean, modern, and approachable—while visually positioning KONG’s pet flavor sprays as innovative, user-friendly and appealing to a wide audience of pet enthusiasts.
The resulting 3D product renderings effectively communicated the intended brand identity—clean, modern, and approachable—while visually positioning KONG’s pet flavor sprays as innovative, user-friendly and appealing to a wide audience of pet enthusiasts.
