Project Overview
Client: OTB Boots, the military footwear division of New Balance.
Objective: To design and develop a comprehensive new website and marketing campaign showcasing OTB Boots' specialized footwear for military, amphibious, and special police forces. The project aimed to highlight the brand’s rugged, high-performance footwear, tailored to meet the unique demands of elite operational environments.
Scope of Work
Website Design and Development: Created a modern, user-centric website that effectively communicates OTB Boots' brand identity and product offerings.
Integrated responsive design for optimal performance across all devices.
Focused on a visually striking layout to enhance the user experience and drive conversions.
Advertising and Marketing Media
Product Photography: High-quality, detail-rich imagery showcasing the craftsmanship and durability of OTB Boots.
Video Presentations: Professionally produced videos highlighting product features, testing and real-world applications.
Graphics and Illustrations: Custom visuals to complement the brand’s identity and elevate marketing materials.
Social Media Advertising: Dynamic ads tailored for platforms such as Instagram, Facebook, and LinkedIn to maximize audience reach and engagement.
Motion Graphics and Visual Effects: Engaging animated content for videos and digital campaigns, emphasizing product innovation.
Print and Packaging Materials: Brochures and banners for trade shows and promotional events.
Footwear label hang tags and point-of-purchase (POP) displays designed to attract attention and provide product information.
Footwear box designs that combine functionality with bold branding elements.
This project reflects a comprehensive multimedia approach, seamlessly blending design, storytelling and technical precision to position OTB Boots as a leader in military and tactical footwear.
