Project Overview
Client: SQAIRZ Golf
Objective: To deliver a comprehensive suite of marketing and advertising services for both print and digital platforms, supporting SQAIRZ Golf in establishing a strong and cohesive brand presence across multiple channels as a startup golf footwear brand focused on performance.
Scope of Work
Brand Development and Identity: Designed the logo and branding assets to establish a distinctive visual identity that reflects SQAIRZ Golf's innovative approach to golf footwear.
Marketing and Advertising Media
Social Media and Marketing Graphics: Created visually engaging designs for use across social platforms, campaigns and promotional materials.
Product Photography: Produced high-quality images capturing the details, craftsmanship and performance aspects of SQAIRZ Golf footwear.
Video Production and Editing: Developed promotional videos showcasing product features and customer testimonials. Edited and enhanced content with motion graphics, audio design and high-production value visuals.
Print and Digital Collateral: Designed and formatted business presentations, reports, white papers and training materials. Created eye-catching posters, banners and email marketing campaigns.
Web Design and Development: Designed and developed a responsive, user-friendly website with modern aesthetics and seamless navigation.
Implemented 3rd-party integrations for enhanced functionality, including email marketing platforms like Klaviyo.
Monitored and analyzed site statistics and performance metrics to optimize user experience and drive conversions.
Conducted CMS management and SEO enhancements to improve search engine rankings and visibility.
Tools and Technology Used
Design and Multimedia Tools: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition, Cinema4D and Foundry Modo.
Audio Editing: iZotope RX 10 for professional sound design and enhancement.
Email Marketing: Klaviyo for targeted email campaigns and customer engagement.
Production Equipment: Advanced video and audio equipment to ensure top-tier media quality.
Outcome
These integrated services resulted in a cohesive and impactful brand presence for SQAIRZ Golf, enhancing their marketing reach, digital engagement and overall market positioning during the critical time of being a startup. SQAIRZ has now expanded their footwear line and expertise into professional Baseball and Pickleball footwear, individually engineering footwear for men and women.
These integrated services resulted in a cohesive and impactful brand presence for SQAIRZ Golf, enhancing their marketing reach, digital engagement and overall market positioning during the critical time of being a startup. SQAIRZ has now expanded their footwear line and expertise into professional Baseball and Pickleball footwear, individually engineering footwear for men and women.
