Project Overview
Client: Zelgor Games
Objective: Develop a 3D animated "Noob Newsroom" introduction sequence inspired by the style and production quality of a BBC News intro. This animated segment, infused with humor and playful character interactions, was designed to enhance presentations, promotional materials, and broader marketing campaigns.
Scope of Work
Conceptualization and Storyboarding:
Created narrative outlines and visual storyboards that combined the authoritative look of a traditional news broadcast with the quirky, lighthearted tone of Zelgor Games’ brand identity.
Integrated humorous animated shorts within the newsroom setting to provide entertaining, character-driven content that engaged audiences.
3D Animation and Visual Effects:
Utilized advanced 3D modeling and animation techniques in Foundry Modo and Cinema4D, incorporating dynamic camera movements, lighting, and text treatments that mirrored high-production-value news intros.
Employed Adobe After Effects and Premiere to composite and fine-tune motion graphics, ensuring seamless transitions and an immersive viewing experience.
Brand and Asset Integration:
Incorporated the NoobTubes logo artwork, originally created by Monica Oh, as a central visual element to maintain brand consistency and recognition.
Ensured all design elements—from typographic choices to color palettes—aligned with Zelgor Games’ existing visual identity, reinforcing brand cohesion across marketing platforms.
Production Tools and Plugins:
Leveraged Adobe Photoshop and Illustrator for asset creation and refinement.
Applied various 3D and visual effects plugins to enhance realism, depth, and visual impact, resulting in a polished, broadcast-quality introduction sequence.
Outcome
The resulting animated introduction and humorous newsroom shorts provided Zelgor Games with a distinctive, memorable visual presence. By blending professional broadcast aesthetics with a playful narrative voice, these assets elevated the brand’s marketing materials, presentations, and promotional campaigns, resonating with target audiences and amplifying brand engagement.
The resulting animated introduction and humorous newsroom shorts provided Zelgor Games with a distinctive, memorable visual presence. By blending professional broadcast aesthetics with a playful narrative voice, these assets elevated the brand’s marketing materials, presentations, and promotional campaigns, resonating with target audiences and amplifying brand engagement.
