Project Overview
Client: Sterilis Medical / Sterilis Aviation
Objective: To deliver a comprehensive suite of video production, editing, and photorealistic 3D models of the Sterilis Device for use in advertising, marketing and presentation materials across digital and print platforms.
Scope of Work
3D Modeling, Texturing, and Rendering 
Created highly detailed, photorealistic 3D models of the Sterilis Device.
Designed custom textures and lighting setups to achieve life-like photorealistic visual quality.
Delivered versatile 3D renderings for use in multiple formats, enabling seamless integration into marketing materials while the physical device was still in production.
Video Production and Integration
Produced professional explainer videos and promotional content featuring the 3D renderings, highlighting the design, functionality and multiple benefits of the Sterilis Device.
Incorporated renderings into dynamic video presentations used in marketing campaigns and client pitches.
Marketing Applications
Digital Media: Integrated 3D visuals into the Sterilis Medical website, including explainer videos, downloadable marketing materials and white papers.
Print Media: Delivered high-resolution renderings for brochures, trade show displays, banners and other promotional assets.
Presentation Materials: Created visually compelling graphics and animations for investor and client presentations.
Outcome
This project enabled Sterilis Medical to effectively market their product before its physical production was completed, leveraging advanced 3D visualization to build excitement, demonstrate value and engage their target audience across multiple channels.
3D Sterilid Device composited over video footage from small plane airport

The Sterilis Device digitally composited over video footage captured at local small plane airport.

Touch Screen User Interface rendering close-up shot.  Several user interface renderings were completed using current screen artwork to accurately depict the treatment process.  The green colored touch-screen depicted above indicates the sterilization process has completed.
Modo User Interface displaying the Render tab layout.  Modo was used extensively to edit and retopologize meshes which were textured and rendered for print and digital output. 
Touch screen user interface rendering close-up.  This is a beauty shot for a print brochure depicting a top-down  perspective view of the defualt user start screen.
3D Rendering of the Sterilis Device in a lab environment illustrating the device can be wheeled into nearly any location to process regulated medical waste at the Point of Generation (P.O.G.).
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All images and media property of Iverson Design, LLC copyright©2024 all rights reserved.

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