Project Overview
Client: Zelgor Games
Objective: Develop a series of product design concepts that extend the “Noobs” brand from the NoobTubes and Noobs in Space games into tangible merchandise and promotional materials. These designs aim to capture the playful essence of the characters and universes, creating a cohesive, immersive brand experience beyond the digital realm.
Scope of Work
Brand Integration:
Adapt the distinct visual style, character designs, and thematic elements of the Noobs brand to various consumer products.
Ensure the “Noobs” identity remains consistent and recognizable across diverse product categories, reinforcing brand loyalty and affinity.
Product Concepts and Applications:
Food & Beverage Branding: Featured custom-branded items inspired by McDonald’s style packaging, snack products, and a signature “Noob Juice” beverage concept.
Personal Care & Lifestyle Items: Developed baby shampoo packaging and other personal care product designs that incorporate the friendly, humorous Noob characters.
Retail Displays: Created eye-catching store displays and point-of-purchase materials that spotlight the “Noobs” characters, drawing attention to the brand and encouraging shopper engagement.
Character & IP Utilization:
Leveraged character graphics and intellectual property (IP) from NoobTubes and Noobs in Space to maintain narrative consistency and showcase brand continuity.
Applied color palettes, typography, and signature visual motifs to strengthen the connection between the digital gaming experience and the physical products.
Outcome
These conceptual product designs offer a dynamic extension of Zelgor Games’ “Noobs” brand, translating the virtual fun and charm of their games into interactive, real-world merchandise. By bridging gaming content with tangible products, Zelgor Games can enhance brand visibility, attract new customers and deepen engagement with existing fans.
These conceptual product designs offer a dynamic extension of Zelgor Games’ “Noobs” brand, translating the virtual fun and charm of their games into interactive, real-world merchandise. By bridging gaming content with tangible products, Zelgor Games can enhance brand visibility, attract new customers and deepen engagement with existing fans.
