This project was developed as part of a digital and print advertising campaign to showcase a new collection of eco-conscious textile fabrics, designed specifically for footwear applications.
Visual concepts were brought to life using Modo for 3D modeling with textures and final color grading completed in Adobe Photoshop.
Rendered imagery was featured across multiple marketing touchpoints—including print collateral, digital ads and the Faytex Corporation website, promoting their Dri-Lex® brand of performance materials.
ECO-Shoe 3D Rendering Example - A | Leaf Texture 01
ECO-Shoe 3D Rendering Example - B | Leaf Texture 02
Modo User Interface displaying ECO-Shoe Example - A. 3D scene setup was completed using a 3-point lighting as well as replicators for the water droplets and fur effects for the grass. Diffuse, normal and bump textures created from photographs using Adobe Photoshop CC and made into tileable images for added flexibility, to adjust the organic look and feel of leaves over shoe surface.
3D rendering from Modo composited using Photoshop into a background plate photographed at Cohasset Lighthouse, Cohasset, MA.
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