Project Overview
Client: Zelgor Games
Objective: Develop toy prototypes and corresponding packaging designs inspired by the in-game characters of Noobs in Space, a mobile title developed by Zelgor Games. The goal was to create tangible collectibles that capture the playful essence and visual identity of the digital brand, transforming virtual characters into charming, physical merchandise.
Scope of Work
Character-to-Toy Translation:
Adapted the digital character “Nibbles” into a three-dimensional toy concept, ensuring accurate proportions, vibrant color palettes, and iconic design features reminiscent of the in-game model.
Incorporated appealing textures, simplified contours, and sturdy materials to create a durable, kid-friendly product that retains the charm and personality of the original character.
Packaging Design:
Developed visually cohesive packaging concepts, integrating bold graphics, thematic color schemes, and brand elements from Noobs in Space.
Enhanced the packaging with clear messaging, storytelling elements, and window displays to highlight the toy’s quality and detail, appealing to both collectors and casual fans.
Tools and Technologies:
Employed Adobe Photoshop and Illustrator for concept art, vector graphics, and final print layouts.
Used Adobe After Effects to prototype interactive elements, promotional animations, and dynamic visual content.
Utilized Foundry Modo for 3D modeling and rendering, refining the toy’s design before physical production.
Outcome
The resulting toy and packaging designs translated the immersive world of Noobs in Space into a tangible product line. By combining meticulous character adaptation, strategic packaging design, and high-quality 3D renderings, Zelgor Games gained a compelling merchandise concept capable of extending brand recognition, delighting fans, and supporting future marketing and licensing opportunities.
The resulting toy and packaging designs translated the immersive world of Noobs in Space into a tangible product line. By combining meticulous character adaptation, strategic packaging design, and high-quality 3D renderings, Zelgor Games gained a compelling merchandise concept capable of extending brand recognition, delighting fans, and supporting future marketing and licensing opportunities.
Front 3/4 view of Nibbles and packaging design.
Side view of Nibbles and 3 piece packaging design.
Front view rendering of Nibbles and the outer and inner packaging elements.
