Project Overview
Vector Illustration & Packaging Design
Client: Carriage House Pizza
Objective: Refine and enhance the existing vector logo for Carriage House Pizza to ensure optimal print quality across multiple pizza box sizes. The updated design required inverting building elements and adjusting line work to produce a cleaner, more consistent appearance when reproduced in the client's printing environments.
Scope of Work
Logo Refinement and Vector Enhancement:
Cleaned and reworked vector artwork to achieve sharper edges, improved clarity, and balanced composition.
Inverted building elements within the logo to ensure superior print contrast, particularly critical when applied to different materials and box sizes.
Packaging Templates and 3D Visualization:
Developed two new pizza box template layouts featuring the updated branding, ensuring sizing, placement, and color considerations were properly addressed.
Created 3D rendered prototypes to provide the client with a realistic preview of the final packaging design, facilitating informed decision-making and reducing the need for multiple physical samples.
Tools and Technologies:
Adobe Illustrator: For precise vector refinements, layout optimization, and brand asset adjustments.
Adobe Photoshop: For post-rendering enhancements, color adjustments, and preparing visuals for client review.
Outcome
The finalized artwork and packaging templates delivered a polished, professional look for Carriage House Pizza’s boxes. By combining refined vector illustrations, strategic design modifications, and realistic 3D previews, the project ensured that the final product met both the client’s aesthetic goals and their practical, print-related requirements.
The finalized artwork and packaging templates delivered a polished, professional look for Carriage House Pizza’s boxes. By combining refined vector illustrations, strategic design modifications, and realistic 3D previews, the project ensured that the final product met both the client’s aesthetic goals and their practical, print-related requirements.
Original artwork needing fixes for print output
Fully cleaned vector graphics for print
New Pizza Box template layout
